by Brandon Gray
October 23, 2010
On Friday, Paranormal Activity 2 delivered the highest-grossing opening day for a supernatural horror movie on record, while the other new supernaturally-themed entry, Hereafter, had a relatively quieter launch. Overall business was up from the same Friday last year, when the first Paranormal Activity led. Paranormal Activity 2 drew an estimated $20.1 million on approximately 4,500 screens at 3,216 locations, topping The Ring Two's $14.8 million for supernatural supremacy in terms of first day gross. Its Friday gross included a $6.3 million midnight debut at around 1,800 locations, which not only broke Jackass 3-D's October midnight record ($2.5 million) but also the R-rated midnight record, formerly held by Watchmen ($4.55 million). The horror sequel displayed better staying power than the Blair Witch movies: in a single day, its retention percentage of its predecessor's gross matched Book of Shadows: Blair Witch 2's total retention of The Blair Witch Project. The first Paranormal Activity opened nearly 13 months ago but had a slow roll-out into nationwide release. It peaked at 2,712 locations and its biggest single day was $8.6 million, leading up to a $107.9 million final tally. After a week of limited play, Hereafter expanded nationwide to close to 2,500 screens at 2,181 locations and grossed an estimated $4.1 million. Among comparable titles, that was less than The Lovely Bones' $5.7 million but greater than Changeling. True to its content, Jackass 3-D fell on its face in its second Friday, but, since its grosses have been at a high level, that still meant a solid estimated $7.6 million. It was down 66 percent Friday-to-Friday, while the first Jackass dropped 56 percent and Jackass: Number Two tumbled 61 percent at the same point. Jackass 3-D's sum climbed to $73.1 million in eight days, passing Number Two to become the highest grosser of the franchise (though it still has a ways to go to be tops in attendance). Red held well in its second Friday, off 38 percent to an estimated $4.5 million. The action comedy has posted $33 million in eight days, increasing its lead on Cop Out through the same point among similar titles. Holdovers in general had small drops. The Social Network showed more staying power, easing 32 percent to an estimated $2.3 million for a $67.9 million tally in 22 days. Life as We Know It dipped 34 percent to an estimated $2.005 million for a $33.5 million sum in 15 days, while Secretariat was right on its heels with an estimated $2.003 million for a $32.4 million 15-day purse, slowing 30 percent. Related Chart
? Daily Grosses for Friday, Oct. 22
Showing posts with label Friday. Show all posts
Showing posts with label Friday. Show all posts
Tuesday, November 2, 2010
Friday Report: 'Saw 3D' Improves on 'Saw VI,' 'Paranormal' Drifts Away
by Brandon Gray
October 30, 2010
On the Friday before Halloween, the Saw franchise saved some face with its supposedly "final chapter" after the disappointment of its last movie, while Paranormal Activity 2 dissipated. Overall business was up a bit over the same Friday last year when Michael Jackson's This Is It led. Saw 3D notched an estimated $9 million on over 3,500 screens at 2,808 locations. Add in its Thursday night previews, and its gross came to $10.7 million. That improved upon the $7 million Friday launch of the last movie, Saw VI, but it was a far cry from Saw II through Saw V, which averaged $14 million (or over $16 million adjusted for ticket price inflation). Approximately three quarters of Saw 3D's screens presented the picture in the 3D illusion, and they accounted for 93 percent of business. If Saw 3D follows a similar pattern to the previous Saw movies, its weekend gross would land in the vicinity of $20 million, but it may have a smaller-than-normal Sunday decrease due to Halloween landing on Sunday. Paranormal Activity 2 suffered a 71 percent drop from last Friday, claiming an estimated $5.8 million. Its Friday-to-Friday fall was almost as bad as the last three Saw movies, and it was worse than The Ring Two at the same point but a tad better than The Grudge 2. The first Paranormal Activity was a slow roll-out phenomenon, so there is no direct comparison, but it did make a little more on Halloween Friday at fewer locations last year. Paranormal Activity 2's total rose to a relatively strong $55 million in eight days. Red held its ground again, easing 25 percent to an estimated $3.4 million for a $51.5 million haul in 15 days. Jackass 3-D again fell harder than its predecessors, tumbling 58 percent to an estimated $3.1 million, but it has grossed much more with $96.3 million in 15 days. Hereafter collapsed by 49 percent in its second Friday of nationwide release, despite jumping from 2,181 locations to 2,424, and its total climbed to a tepid $17.9 million. Secretariat posted another small decline, slowing a mere 21 percent to an estimated $1.58 million for a $41.3 million purse in 22 days. The Social Network stuck to its pattern, dipping 32 percent to an estimated $1.55 million for a $76.6 million tally in 29 days. Life as We Know It and The Town also held well again. Meanwhile, Conviction leapt to 565 locations, up from 55 last week, but continued its low-key run. The drama largely inspired indifference with its estimated $550,000. Related Chart
? Daily Grosses for Friday, Oct. 29
October 30, 2010
On the Friday before Halloween, the Saw franchise saved some face with its supposedly "final chapter" after the disappointment of its last movie, while Paranormal Activity 2 dissipated. Overall business was up a bit over the same Friday last year when Michael Jackson's This Is It led. Saw 3D notched an estimated $9 million on over 3,500 screens at 2,808 locations. Add in its Thursday night previews, and its gross came to $10.7 million. That improved upon the $7 million Friday launch of the last movie, Saw VI, but it was a far cry from Saw II through Saw V, which averaged $14 million (or over $16 million adjusted for ticket price inflation). Approximately three quarters of Saw 3D's screens presented the picture in the 3D illusion, and they accounted for 93 percent of business. If Saw 3D follows a similar pattern to the previous Saw movies, its weekend gross would land in the vicinity of $20 million, but it may have a smaller-than-normal Sunday decrease due to Halloween landing on Sunday. Paranormal Activity 2 suffered a 71 percent drop from last Friday, claiming an estimated $5.8 million. Its Friday-to-Friday fall was almost as bad as the last three Saw movies, and it was worse than The Ring Two at the same point but a tad better than The Grudge 2. The first Paranormal Activity was a slow roll-out phenomenon, so there is no direct comparison, but it did make a little more on Halloween Friday at fewer locations last year. Paranormal Activity 2's total rose to a relatively strong $55 million in eight days. Red held its ground again, easing 25 percent to an estimated $3.4 million for a $51.5 million haul in 15 days. Jackass 3-D again fell harder than its predecessors, tumbling 58 percent to an estimated $3.1 million, but it has grossed much more with $96.3 million in 15 days. Hereafter collapsed by 49 percent in its second Friday of nationwide release, despite jumping from 2,181 locations to 2,424, and its total climbed to a tepid $17.9 million. Secretariat posted another small decline, slowing a mere 21 percent to an estimated $1.58 million for a $41.3 million purse in 22 days. The Social Network stuck to its pattern, dipping 32 percent to an estimated $1.55 million for a $76.6 million tally in 29 days. Life as We Know It and The Town also held well again. Meanwhile, Conviction leapt to 565 locations, up from 55 last week, but continued its low-key run. The drama largely inspired indifference with its estimated $550,000. Related Chart
? Daily Grosses for Friday, Oct. 29
Monday, November 1, 2010
Friday Report: 'Saw 3D' Improves on 'Saw VI,' 'Paranormal' Drifts Away
by Brandon Gray
October 30, 2010
On the Friday before Halloween, the Saw franchise saved some face with its supposedly "final chapter" after the disappointment of its last movie, while Paranormal Activity 2 dissipated. Overall business was up a bit over the same Friday last year when Michael Jackson's This Is It led. Saw 3D notched an estimated $9 million on over 3,500 screens at 2,808 locations. Add in its Thursday night previews, and its gross came to $10.7 million. That improved upon the $7 million Friday launch of the last movie, Saw VI, but it was a far cry from Saw II through Saw V, which averaged $14 million (or over $16 million adjusted for ticket price inflation). Approximately three quarters of Saw 3D's screens presented the picture in the 3D illusion, and they accounted for 93 percent of business. If Saw 3D follows a similar pattern to the previous Saw movies, its weekend gross would land in the vicinity of $20 million, but it may have a smaller-than-normal Sunday decrease due to Halloween landing on Sunday. Paranormal Activity 2 suffered a 71 percent drop from last Friday, claiming an estimated $5.8 million. Its Friday-to-Friday fall was almost as bad as the last three Saw movies, and it was worse than The Ring Two at the same point but a tad better than The Grudge 2. The first Paranormal Activity was a slow roll-out phenomenon, so there is no direct comparison, but it did make a little more on Halloween Friday at fewer locations last year. Paranormal Activity 2's total rose to a relatively strong $55 million in eight days. Red held its ground again, easing 25 percent to an estimated $3.4 million for a $51.5 million haul in 15 days. Jackass 3-D again fell harder than its predecessors, tumbling 58 percent to an estimated $3.1 million, but it has grossed much more with $96.3 million in 15 days. Hereafter collapsed by 49 percent in its second Friday of nationwide release, despite jumping from 2,181 locations to 2,424, and its total climbed to a tepid $17.9 million. Secretariat posted another small decline, slowing a mere 21 percent to an estimated $1.58 million for a $41.3 million purse in 22 days. The Social Network stuck to its pattern, dipping 32 percent to an estimated $1.55 million for a $76.6 million tally in 29 days. Life as We Know It and The Town also held well again. Meanwhile, Conviction leapt to 565 locations, up from 55 last week, but continued its low-key run. The drama largely inspired indifference with its estimated $550,000. Related Chart
? Daily Grosses for Friday, Oct. 29
October 30, 2010
On the Friday before Halloween, the Saw franchise saved some face with its supposedly "final chapter" after the disappointment of its last movie, while Paranormal Activity 2 dissipated. Overall business was up a bit over the same Friday last year when Michael Jackson's This Is It led. Saw 3D notched an estimated $9 million on over 3,500 screens at 2,808 locations. Add in its Thursday night previews, and its gross came to $10.7 million. That improved upon the $7 million Friday launch of the last movie, Saw VI, but it was a far cry from Saw II through Saw V, which averaged $14 million (or over $16 million adjusted for ticket price inflation). Approximately three quarters of Saw 3D's screens presented the picture in the 3D illusion, and they accounted for 93 percent of business. If Saw 3D follows a similar pattern to the previous Saw movies, its weekend gross would land in the vicinity of $20 million, but it may have a smaller-than-normal Sunday decrease due to Halloween landing on Sunday. Paranormal Activity 2 suffered a 71 percent drop from last Friday, claiming an estimated $5.8 million. Its Friday-to-Friday fall was almost as bad as the last three Saw movies, and it was worse than The Ring Two at the same point but a tad better than The Grudge 2. The first Paranormal Activity was a slow roll-out phenomenon, so there is no direct comparison, but it did make a little more on Halloween Friday at fewer locations last year. Paranormal Activity 2's total rose to a relatively strong $55 million in eight days. Red held its ground again, easing 25 percent to an estimated $3.4 million for a $51.5 million haul in 15 days. Jackass 3-D again fell harder than its predecessors, tumbling 58 percent to an estimated $3.1 million, but it has grossed much more with $96.3 million in 15 days. Hereafter collapsed by 49 percent in its second Friday of nationwide release, despite jumping from 2,181 locations to 2,424, and its total climbed to a tepid $17.9 million. Secretariat posted another small decline, slowing a mere 21 percent to an estimated $1.58 million for a $41.3 million purse in 22 days. The Social Network stuck to its pattern, dipping 32 percent to an estimated $1.55 million for a $76.6 million tally in 29 days. Life as We Know It and The Town also held well again. Meanwhile, Conviction leapt to 565 locations, up from 55 last week, but continued its low-key run. The drama largely inspired indifference with its estimated $550,000. Related Chart
? Daily Grosses for Friday, Oct. 29
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